The term packshot, for many people, especially not related to the photographic and marketing industry, may be completely incomprehensible. The name itself may suggest a meaning, but it's usually hard to link it to what it actually is.
The market is developing very dynamically. Every year, more and more companies are created that have to outdo each other in the fight for customers and dominating a given industry. Of course, the best form of attracting attention is advertising, so the more professional and catchy it is, the better profits it generates.
Use of product photography in an advertising campaign Read More »
One type of photography is product photography, which deals with the most realistic possible presentation of items for marketing purposes. It is very eagerly used by various types of online stores, auction portals, as well as television and the press. Thanks to its simplicity and precise presentation of the product, it took a very high position in comparison to other advertising forms.
Photography is a field that is developing very dynamically and introduces new and interesting solutions to the market. Recently, the 360-degree photos (or spherical panoramas), which have revolutionised social networks and the marketing market. But what exactly sets them apart from others? Let's start with the fact that they shouldn't be confused with VR
Photography, no matter if it is artistic or product based, is an art that must be treated with the greatest respect. Taking an attractive, sharp and good-quality photo is a skill that not everyone can master.
