{"id":1703,"date":"2020-11-09T15:16:00","date_gmt":"2020-11-09T14:16:00","guid":{"rendered":"https:\/\/photographic.pl\/?p=1703"},"modified":"2021-09-28T15:45:27","modified_gmt":"2021-09-28T13:45:27","slug":"co-to-sa-packshoty-i-kiedy-warto-po-nie-siegnac","status":"publish","type":"post","link":"https:\/\/photographic.pl\/en\/blog\/co-to-sa-packshoty-i-kiedy-warto-po-nie-siegnac\/","title":{"rendered":"What are packshots and when are they worth reaching for?"},"content":{"rendered":"<p>The term packshot, for many people, especially not related to the photographic and marketing industry, may be completely incomprehensible. The name itself may suggest a meaning, but it's usually hard to link it to what it actually is.<\/p>\r\n\r\n\r\n\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<p>The packshot itself is a form of advertising, usually on the Internet, which <strong>presents a given product in a static or mobile way.<\/strong>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>What characterizes packshot?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Most often, this type of photography (and sometimes even a film) presents the product on a white or light background in such a way that the image is as real as possible and emphasizes all the advantages that may be attractive to a potential customer. In this type of photo, the presented item is placed in the most favorable position. Packshots are also characterized by <strong>precise lighting that eliminates unwanted reflections<\/strong>. This treatment highlights all textures and textures of the presented product, which emphasizes its quality and attracts attention.<\/p>\r\n\r\n\r\n\r\n<p>One of the types of packshots are \"photos on ghost-type mannequins\". They are used to advertise clothing products. They are characterized by the fact that the garment is worn over a dummy or a model that is not visible in the photo. As a result, a real image is created, which takes into account the texture, arrangement and all proportions of the presented product.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Packshots - practical application<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Packshoty, jako forma fotografii produktowej, kt\u00f3ra z powodzeniem wykorzystywana jest w reklamie. Zazwyczaj tego typu zdj\u0119cia mo\u017cna zauwa\u017cy\u0107 na stronach sklep\u00f3w internetowych, na portalach aukcyjnych, w mediach spo\u0142eczno\u015bciowych, w telewizji oraz na ulotkach, a tak\u017ce w gazetach ofertowych.<\/p>\r\n\r\n\r\n\r\n<p><strong>Packshots have undoubtedly<\/strong> <strong>revolutionized the world of advertising<\/strong>, szczeg\u00f3lnie tej internetowej. Dzi\u0119ki ciekawemu sposobowi przedstawienia przedmiotu, grze \u015bwiat\u0142em, kt\u00f3re uwypukla wszystkie faktury oraz kszta\u0142t, osi\u0105gn\u0119\u0142y tak wielki sukces. <a href=\"https:\/\/photographic.pl\/en\/oferta\/packshoty\/\">Packshots<\/a> rzetelnie oddaj\u0105 prawdziw\u0105 natur\u0119 przedmiotu i jednocze\u015bnie przyci\u0105gaj\u0105 uwag\u0119 klient\u00f3w.<\/p>","protected":false},"excerpt":{"rendered":"<p>The term packshot, for many people, especially not related to the photographic and marketing industry, may be completely incomprehensible. The name itself may suggest a meaning, but it's usually hard to link it to what it actually is.<\/p>","protected":false},"author":1,"featured_media":1706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packshoty \u2013 czym s\u0105 i gdzie s\u0105 najcz\u0119\u015bciej wykorzystywane?<\/title>\n<meta name=\"description\" content=\"Packshoty s\u0105 form\u0105 fotografii produktowej. Wykorzystywane s\u0105 jako reklamy internetowe oraz w mediach spo\u0142eczno\u015bciowych. Czym odr\u00f3\u017cniaj\u0105 si\u0119 od zwyk\u0142ych zdj\u0119\u0107?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/photographic.pl\/en\/blog\/co-to-sa-packshoty-i-kiedy-warto-po-nie-siegnac\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packshoty \u2013 czym s\u0105 i gdzie s\u0105 najcz\u0119\u015bciej wykorzystywane?\" \/>\n<meta property=\"og:description\" content=\"Packshoty s\u0105 form\u0105 fotografii produktowej. Wykorzystywane s\u0105 jako reklamy internetowe oraz w mediach spo\u0142eczno\u015bciowych. Czym odr\u00f3\u017cniaj\u0105 si\u0119 od zwyk\u0142ych zdj\u0119\u0107?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/photographic.pl\/en\/blog\/co-to-sa-packshoty-i-kiedy-warto-po-nie-siegnac\/\" \/>\n<meta property=\"og:site_name\" content=\"photographic.pl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FotografiaProduktowaReklamowa\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-09T14:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-28T13:45:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/photographic.pl\/wp-content\/uploads\/2020\/11\/co-to-sa-packshoty.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrzej Paszkowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrzej Paszkowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/photographic.pl\\\/en\\\/blog\\\/co-to-sa-packshoty-i-kiedy-warto-po-nie-siegnac\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/photographic.pl\\\/en\\\/blog\\\/co-to-sa-packshoty-i-kiedy-warto-po-nie-siegnac\\\/\"},\"author\":{\"name\":\"Andrzej Paszkowski\",\"@id\":\"https:\\\/\\\/photographic.pl\\\/#\\\/schema\\\/person\\\/9239a21adc06b4a72960b9ad5644da2c\"},\"headline\":\"Co to s\u0105 packshoty i kiedy warto po nie si\u0119gn\u0105\u0107?\",\"datePublished\":\"2020-11-09T14:16:00+00:00\",\"dateModified\":\"2021-09-28T13:45:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/photographic.pl\\\/en\\\/blog\\\/co-to-sa-packshoty-i-kiedy-warto-po-nie-siegnac\\\/\"},\"wordCount\":321,\"publisher\":{\"@id\":\"https:\\\/\\\/photographic.pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/photographic.pl\\\/en\\\/blog\\\/co-to-sa-packshoty-i-kiedy-warto-po-nie-siegnac\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/photographic.pl\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/co-to-sa-packshoty.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/photographic.pl\\\/en\\\/blog\\\/co-to-sa-packshoty-i-kiedy-warto-po-nie-siegnac\\\/\",\"url\":\"https:\\\/\\\/photographic.pl\\\/en\\\/blog\\\/co-to-sa-packshoty-i-kiedy-warto-po-nie-siegnac\\\/\",\"name\":\"Packshoty \u2013 czym s\u0105 i gdzie s\u0105 najcz\u0119\u015bciej wykorzystywane?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/photographic.pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/photographic.pl\\\/en\\\/blog\\\/co-to-sa-packshoty-i-kiedy-warto-po-nie-siegnac\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/photographic.pl\\\/en\\\/blog\\\/co-to-sa-packshoty-i-kiedy-warto-po-nie-siegnac\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/photographic.pl\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/co-to-sa-packshoty.jpg\",\"datePublished\":\"2020-11-09T14:16:00+00:00\",\"dateModified\":\"2021-09-28T13:45:27+00:00\",\"description\":\"Packshoty s\u0105 form\u0105 fotografii produktowej. 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